One Chevy Sonic and a 2-mile stretch of cans, bottles, pianos, guitars and assorted other objects results in one of the more popular TV spots from SuperBowl sunday—Here's how they did it.

Car Commercialism:

The Making of OK Go's "Needing/Getting" Music Video

The Chevy Sonic and alt-rockers OK Go team up in the TV-on-demand, post-record-store, pre-paradigm, everything-all-the-time, viral-media age.